THE COCA-COLA COMPANY
Project Manager - Sports and Entertainment Marketing
Serve as deputy to the VP, Sports and Entertainment providing support on a wide range of Issues including managing a variety of time sensitive projects to advance the design and development of sports and entertainment projects (include but not limited to NASCAR, NHRA, NBA, NCAA, PGA, American Idol, etc.) and leading all reporting efforts and management updates. Crucial to the success of this role is also managing day-to-day interaction with Sports and Entertainment team and serving as point person for execution on key properties.
Function Specific Activities:
Identify, select, prepare and distribute "Requests for Proposals" in
order to hire, contract and engage third parties (e.g., agencies,
suppliers, events, properties, sponsorships, licensees and rights
holders, vendors, retailers, etc.).
Negotiate contracts, program agreements and contract renewals with
third parties (e.g., agencies, licensees, marketing assets, properties,
rights-holders, suppliers) in order to provide The Company with
necessary marketing opportunities and services.
Monitor contractual agreements vendors and suppliers in order to
ensure that all rights are being delivered, all obligations fulfilled,
all opportunities maximized and objectives (e.g., ROI) are met.
Write creative briefs that clearly articulate communication objectives
and success criteria in order to inform and direct agency work and
Conduct regular business reviews with creative agencies, suppliers,
manufacturers, retailers, rights-holders and/or licensees in order to
monitor the third party's progress against business plans, financial
goals and product or concept development.
Create a communication plan using various tools (e.g., newsletters,
PowerPoint presentations, face-to-face meetings, video conferencing,
etc.) in order to communicate consumer initiative concepts to
Communicate the principles and values of The Company through personal
contact with consumers and dignitaries from around the world in order
to further enhance the consumers' connection to our brands.
Build relationships and create personal wins by attending business
building exercises and activities (e.g., business dinners, events,
Secure appropriate properties by following the market asset management
Establish relationships and work effectively with external
individuals/parties (e.g., customers, bottlers, consumers, communities,
government agencies, vendors, suppliers) in order to create
opportunities for the Company to meet financial goals.
Establish and maintain relationships with external individuals/parties
in order to protect and enhance the image of the Company.
Develop the standards and practices for your area of accountability
that facilitate organizational ability to meet internal client or
external customer needs and expectations.
Provide input to plans and strategies for a business unit, department,
or project to satisfy internal client or external customer
Determine the budget for a business unit, department, or project.
Develop and communicate a clear charter for a project or initiative
with clarity of scope and expected outcomes.
Advise and consult with customers/clients on options available to them
in order to help them achieve their targets and goals.
Identify the need for a new tool or process within an organizational
unit by reviewing the impact of current practices against expected
Prepare correspondence (e.g., letters, memos) for internal and
Represent the Company in community efforts or events in order to
foster our relationships with or provide support to others.
Related Work Experience:At least 5 years
Building Value-Based Relationships: Generating alliances internally
and externally by continuously identifying and acting on those things
that will create success for the Company and its customers, bottlers,
suppliers, communities, and governments.
Strategic Decision Making: Obtaining information and identifying key
issues and relationships relevant to achieving a long-range goal or
vision; committing to a course of action to accomplish a long-range
goal or vision after developing alternatives based on logical
assumptions, facts, available internal and external resources,
constraints, and organizational values.
Establishing Collaborative Working Relationships: Developing and using
collaborative relationships for the purpose of accomplishing work
objectives; developing relationships with other individuals by
listening, sharing ideas, and appreciating others' efforts.
Understanding the Business: Uses knowledge of the value chain to
achieve profitable volume growth; perceives the impact and implications
of decisions on the value chain and on the competition.
Consulting: Providing timely, specific information, guidance, and
recommendations to help groups, managers, and others make informed
committed decisions that will lead to sustainable impact.
Determining Financial Impact: Understanding the financial consequences
of decisions; understanding economic value for the system; acting as an
owner of the business and making decisions that ensure long-term value
for the organization.
Negotiation: Exploring alternatives and positions to reach outcomes
that gain all parties' support and acceptance; striving for outcomes
that are a win-win for all parties involved.
Function Specific Knowledge and Skills:
Project Management: Ability to manage projects to ensure successful
delivery (on time, within budget, meeting agreed upon success criteria)
to establish clear goals and accountabilities. Also includes the
ability to develop project plans, allocate resources, identify
potential issues/risks and develop contingency plans.
Network/Resources: Ability to develop diverse network/resources to
leverage "best in class" knowledge, approaches and processes.
Agency Management: Knowledge of methods or techniques used and ability
to inspire agency performance.
Vendor Management: The ability to evaluate and ensure that vendor
performance meets or exceeds defined performance standards and adheres
to overall company policies and procedures.
Creative Concept Generation: Knowledge of methods of
brainstorming/creative concept generation. Includes knowledge of
facilitation procedures for creative sessions.
Marketing Innovation: Ability to identify and develop innovative ideas
(e.g., product, packaging, merchandise, activations) in order to create
a proprietary advantage for The Company.
If relocation costs are not provided for this job, by submitting their profile and resume, candidates understand and acknowledge that The Coca-Cola Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
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