While I used to like Ed Hardy, the line is played out. And this "ad" does not cause me to have any emotional reaction to it. It's almost like the Ed Hardy ad directors said 'Oh, Lil Wayne, hip-hop...let's throw some scantily clad "ethnic" looking models, some bling bling $$ chains on them, have Wayne wear some baggy pants and call it a day. Go figure!
I think that wearing it with the intentions of 'oh, shit, I'm finna wear all my Ed Hardy shit at one time and look like a freakin douche bag cause I'm a label whore' is played. Maybe one piece at a time, rather nonchalantly or seriously 'What? This shit? I just threw this shit on, Son,' might be okay.
I don't know. I own one hat and wore it once. I kinda dig the underwear, though.