Afrelle
Team Owner
I like Amara’s sound. However, her videos are too whitewashed for me though. I’ll listen to Afrobeat and watch the videos because I see people who look like me in them. Afrobeat, Reggae and Soca is more relatable than Latin music is for most AAs. It is more about appealing to your target demographic. Even JLo included some black people in her videos and had AA rappers jump on for a feature because she knew that we wouldn’t be checking for her music without seeing our faces in her videos.
Amara might be trying to appeal to American Latinos but she will have to realize that she will alienate AAs in doing so. It is kind of like an “either-or” situation as Latinos and AAs don’t really intermingle culturally like that.
Agreed, her team should take note!
I also miss Amara's original cutesty persona I hope she gets to show this more to make her personality more visible. She is so cute and adorable here and it seems more natural. Not sure if she's comfortable with the brand of glamour that her team wants her to have. What do you think?
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