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Danessa Myricks Beauty coming to Sephora!!!

W3irdscience

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Danessa Myricks Beauty exclusively revealed to Allure that the iconic brand is partnering up with Sephora to launch most of its products on sephora.com. The giant beauty retailer has been watching the brand's growth for quite a while, and founder Danessa Myricks says the "official courtship" lasted around a year. "From the very beginning, [Sephora has] demonstrated a deep commitment to my long-term success," Myricks adds. "They've followed my journey, knew of all my products, attended my master classes, and were actual customers of the brand."

Last year was a long-overdue time of retail reckoning spurred by Sharon Chuter's #PullUpOrShutUp challenge. In addition to sharing statistics on Black employees (especially in leadership positions), major retailers also committed to filling their shelves with more Black-owned brands and partnering with experts in the space to achieve diversity-centric goals with a conscience.

R we here for this fam???

I think this is a step in the right direction since some of her products will be also be available in store on 4/9/21. The collection will be limited to 30 of her shades/formulas and then expanded to the full 83 of every formula, shade and finish. I want DM to thrive and get her shine just as much as other BOB’s!!! I made a decision to support more BOB’s this year and I’m gonna stick to it :)

I’ve always been interested in DMB but since it was sold exclusively on her own website I felt it was dicey... The sites $100 free shipping minimum didn’t prompt me either LMAO!!!

I think her and products being more easily accessible will give her brand a positive boost...

Sephora also plans to incorporate “value” sizes of some of her most popular products to gain more consumer interest.

One such product will be the Vision Dream Cover foundation/concealer which comes in 29 shades with a few correctors thrown in. It is normally $28 with its Sephora value size being priced at $22.
 

SlayCoulee

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Good for her! I haven't tried her products yet but I've heard a lot of great reviews.
 

SleepingBeauty2000

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This is great news for her. She's a talented make up artist. I can always tell her work since her style is unique.
 

jewelliana

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That’s great I will definitely be making a purchase.
 

Maxine

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So glad that’s she’s been doing well for herself after all these years of hard work!
 

Ports and Slims

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Danessa is truly such a kind person and I've been fortunate enough to work with her a few times. I'm very happy for her
 

Yonce PR

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What deals are Sephora giving out that ever brand chooses them over Ulta? I use can’t be fµcked their rewards system any longer.
 

hereforhair

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What deals are Sephora giving out that ever brand chooses them over Ulta? I use can’t be fµcked their rewards system any longer.
I would think that part of it has to do with how Sephora still has that air of luxury to it. Ulta does have luxe brands also, but Sephora has a more luxurious feel that’s probably enticing to certain brands who fit that market
 

FarrahFace

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What deals are Sephora giving out that ever brand chooses them over Ulta? I use can’t be fµcked their rewards system any longer.
I think these brands go where ever space is offered. And Sephora currently isn't doing as well financially as Ulta is. Yeah, they have Fenty, PMG and Charlotte Tilbury, but they also have a sh!tty "rewards" program and return policy. Sephora needs new blood and they know it.
 
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Blue Lotus

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I hope being in sephora will make her actually have to do swatches so we can see what her enlight powders finally look like. Its so hard shopping on her website since things that I like I never know what they really look like
 

hereforhair

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I hope being in sephora will make her actually have to do swatches so we can see what her enlight powders finally look like. Its so hard shopping on her website since things that I like I never know what they really look like
You can’t really search much at Sephora due to COVID anyway. I don’t remember if they had powder products on the floor to swatch last time I was there, but I know they removed the doe foot applicators and pumps off most products so you couldn’t swatch
 
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Are there any products y’all recommend? I only use the hydrating lotion and I recently ordered the balm contour. I was looking into the Light Works Palette, but it’s too big for me.
 

noseyandpetty

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I hope they sell her cushion eyeliner, because it’s amazing. Also it seems like pretty much every company out there has stopped making cushion eyeliners (probably because they dry out and then can’t sell them) so I need her to keep manufacturing hers. I prefer to use stamps like The Vamp Stamp for winged eyeliner and cushions are the ideal for that. It takes me at least 10 minutes longer to actually draw out a wing with regular liner pens.
 

Sereneone

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This is great news. I can't wait to try her products. The shipping price on her site is way too much.
 

IMPERIALE

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Happy !!! I hope they will do the same in Sephora France rather than having black up with a stealing white ceo.
 

sun cow

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Danessa Myricks Beauty is now stocked at Cult Beauty (online)! There are only 7 products for now, which is true to form, but hopefully they stock more in the future. Prices in GBP range from £18 -£28.
@Diane93 EU delivery from Cult Beauty is about 6 Euros, but I don't know if there are extra taxes/fees.
 

pentacles

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Danessa Myricks Beauty is now stocked at Cult Beauty (online)! There are only 7 products for now, which is true to form, but hopefully they stock more in the future. Prices in GBP range from £18 -£28.
@Diane93 EU delivery from Cult Beauty is about 6 Euros, but I don't know if there are extra taxes/fees.


Love make up - Danessa Myricks from Love Make Up - stock a wide range of Danessa Myricks products. I purchased from them in the past.
 

BadBitchG4L

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Anyone tried her products yet? Specifically the Perfecting & Shaping Wand.
Hi! I've been loving her products and one of them has been the perfecting wand. It's become my new favorite under eye concealer, as I love how alert it makes me look and doesn't feel drying on my dry/oily skin. I reccomend you try it out!
 

BadBitchG4L

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I must admit I've finally just been able to purchase her foundation, highlighting veil, wet balm, beauty oil, and her perfecting wand last month and I'm impressed. I knew about Danessa for a few years, as she's a great makeup artist but I finally was able to purchase from her website and Sephora. Her shipping is quite pricey, but it arrives quickly. Her cream cover is my new favorite foundation and using beauty oil adds a within glow that I never thought of before! I highly reccomend her products and I'm so happy she's at Sephora now.
 

hereforhair

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Her Dew Wet Balm is in my cart at Sephora, but since I just grabbed the PMG Bronze and Balm Duo Stick, I might take it out
 

Shy But Fly

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Is she gonna restock Lightwork III? That's the only one of her products I'm interested in.
 

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