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Fenty Money?

ALLOFTHIS

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I was reading a Page Six article that got me confused real quick in regards to Rihanna's high end fashion line with LVMH. The below excerpt has me puzzled.

But don’t cry for the bad gal just yet. Per WWD, Rihanna’s affordable Savage x Fenty lingerie line isn’t shutting down and recently secured $115 million through a Series B fundraising round led by L Catterton, in which LVMH has a stake.

Can someone explain the bolded? What is a series B? Who is L Catterton? Am I in the wrong field?

I'm just intrigued by various professions and anything big money related lol
 

EmpressFreckle

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L Catterton is an investment company. So it's just saying Savage x got a boost from new investments.
Series b (I think lol) is after the startup phase of a company, when they're trying to grow the business even larger. So then Series c would be for larger companies who probably require larger investments.
 

Jojostyle

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Series B funding is basically getting money to expand your business / company after launch. Savage is profitable and is looking to expand so they need money to do so

L Catteron is a private equity firm they specialize in funding consumer brands
 

Justa

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From your title, I thought Fenty was going to start their own cryptocurrency.
 

lurker2

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My guess is L Catteron is merely an investment arm of LVHM. It allows them to invest in lower priced endeavors like Savage without messing with their exclusive branding. That’s just a guess though but they are definitely affiliated.
 

BoujeeBae

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Do not give that big foreheaded troll any new business ideas. We need the damn album.

This for calling her that.:cautious:

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