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Freja

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Favorite Halloween Candy In Each State
Which Halloween candy is your state most fixated on?

This map of America's favorite Halloween candy by state has a lot to tell us about the national mood.

We’re closing in on October, otherwise known as peak Halloween candy season. It’s a topic we’ve already discussed plenty, from our weekly ongoing Halloween Candy Power Rankings to a discussion of which Halloween candies suck the most. But every year, we look forward to a little autumnal email in our inboxes from Zippia, a job hunting firm that publishes seasonally appropriate data maps on the side. The question: What’s the most popular Halloween candy by state? The answer: Depending on which state you live in, you might not even want to know.

The methodology, as we always want to caution readers, is based not on sales data but on search volume. Zippia first disqualified candies that don’t really fit the bill as Halloween candy, removing things like bubble gum and raisins from consideration. Next, comparing against 50 popular Halloween candies, it tabulated which candies were Googled most disproportionately in each state. The candy with the highest amount of search traffic (relative to other states) means it’s that state’s “favorite Halloween candy.” In the color-coded map above, orange states preferred chocolate candy whereas black states preferred non-chocolate candy. No matter how dubious your data, however, it sure looks good when you slap it on a map.

This map is even more interesting when compared against last year’s iteration, because even more states have come to prefer chocolate since then. In 2020, 25 states favored things like Twix, Kit Kat, and Reese’s Peanut Butter Cups, and now 28 states do.

Illinois, my home state, has made the utterly humiliating flip the other way around, preferring Kit Kats last Halloween but opting for Airheads in 2021. Airheads are fantastic, but I consider those much more of a “pool concession stand” candy than a trick-or-treating candy. Am I way off base here?

New Hampshire, meanwhile, has righted its past wrongs. In 2020, residents of the Granite State were searching for “Circus Peanuts” at an unreasonably high volume. (Live free or die, I guess.) This year, they are seeking Milky Way chocolate bars, which any rational person would consider quite an upgrade.

But where New Hampshire saw the light, Oklahoma has sunk down into darkness. Once a state fixated on colorful, fruity Runts, Oklahoma has picked up the puffy orange torch and now search for Circus Peanuts (?!) more than any state in the nation. Trick-or-treaters of the panhandle, beware.

And finally, I’d like to applaud North Dakota for understanding the superiority of Whoppers malted milk balls, and Wyoming for going with what just might be the world’s best non-chocolate candy, Swedish Fish. Who are you giving accolades to? And does your state’s favorite surprise, delight, or horrify you?


 

Peroxide

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Twix! They're soooooo good

I can't wait to steal my cousin's Halloween candy this year lmao
 

PinkRage

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I used to love Jolly Ranchers in middle school. Would also stop by the store, buy a bunch and sell them during class. Lol.

There was a time where I was STUCK on 100 grand bars.

Can’t stand either of them now.
 

Bella Goth

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It was all about the chocolate for me as a kid. Chocolates were top tier, non-chocolates were middle tier, and tootsie rolls and those weird orange and black candies went in the trash.
 

Herfeffine

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I can’t believe anybody likes those gross ass circus peanuts :sick:

From Tx live in GA and I could care less for either candy unless it’s sour
 

Jesuisvert91

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I guess I’m going up north. It’s all about the chocolate for me.
 

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Oooo

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Well at least there’s one instance in which texas isn’t a total disappointment. I approve jolly ranchers. I thought we’d have some nasty sh!t like candy corn listed.
 

screena

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It's been so long since I had a Jolly Rancher, I forgot how magical they are. LOL.
 

Tokeo Toney

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Doesn’t matter. I always eat it all before so the kids don’t get any. Plus I don’t have the light on. Keep it moving please.
 

India Skyy

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The candy for my state I have never even had but I'm not a huge candy lover anyway
 

BAMBEE33

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You know what? I thought MA would have something like candy corn but I love Twix. I’m proud of us lol
 

nsquared

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I love a Jolly Rancher. Don’t mind a Twix either. Native of the one state lived in the other for five years. I approve of these choices.
 

mzpizbia

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.i see the candy lists change every year...
....i like mentos..the fruit kind or starburst

now from the map listing i like :
100 grand
heath bar
milkyway
skittles
black liqourice (or red)
 

Freja

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Is there any salt liquorice in the US or is it all sweet (and nauseating)?
 

McSquared

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Makes sense. Reeces cups are like buckeyes. I don't particularly care for them.
I was a butterfinger gal until they changed it.
 

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