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Today's Music is Going to Age So Badly...

Verge

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I was listening to a random playlist from my Alexa and she started playing "Work It" by Missy Elliot and was thinking about how, despite this song being nearly 20 years old, still sounds very current. And this was a playlist curated by someone that mixed this song in with new tunes. Missy's lyricism and flow are so perfect and still relevant in 2021. There's a lot of power in that.

I was also thinking about how the biggest hits from artists like Ja Rule, Chingy, Nelly, etc., are just not moving with the generations that grew up with this music. You can get their songs on playlists for moods like "Rap 2000s" or "2000s Hits", but that's it. You won't hear them mixed in with raps songs of today.

A very select few have been able to continue selling music to their aging fans (Jay-Z, Eminem, Madonna, etc.), but for the most part, people who listened to Ja Rule in 2001 will probably not listen to his new or old stuff in 2021.

Anyway... I say this to say that being the biggest act of the moment with the most popular song of the moment, or even a few popular songs of the moment, does not mean anything. It gives the label cash, but does nothing for the artist. And it will do nothing for the artist 20 years from now because it's not going to generate significant money for them. Labels want to create legendary musicians, but if they can't, they're also okay with packing their rosters with mediocre musicians that churn out music and merchandise like a farm, making the labels big bucks.

Gone are the days where an artist would walk into a studio with the intention on creating a classic; where the music would last 20+ years...
 

ForumsStaySpilling

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Most artists (of any period) NEVER went into the studio with the main intention of creating a classic. They do it because they either love making music, they have to for contractual reasons, or they just want to be rich/famous. Most music never becomes classics anyways. The industry has always been about money first, and art second, with most artists agreeing to this.
 

Yonce PR

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Not it won’t. It’s club music. it’ll bang in the club where it’s supposed to.

People still bump to Tip Drill, Cap D, and Back that Azz up in 2020 and those songs where all considered the low vibrational music and to age badly too.
 

Makeupmuva

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I think record labels are interested in making money, not in creating legendary musicians. That has to be in the musicians heart to have a real passion for music and entertainment. Record labels are rooted in capitalism and will use you up to make money and once you stop doing that they will discard you and be onto the next thing. If they were interested in quality they wouldn't oversaturate the market with gimmicks. So we have to questions were artist like Ja rule, Nelly, Chingy etc here to be legendary or just another person trying to make some money?
 

Buffy1820

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What radio stations are you listening to because there are plently of artist releasing good Quality music!


It’s not their fault you’re only listening to Ariana & Doja cat
 

elisabeta

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billbored.gif
 

BABAYBOY

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True but some dance music still goes off.

Speaking of, I was just hopping to Nina Sky and Cherish-
 

Hugs and Kisses

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People always say that when they grow up. I remember people saying that with My Neck, My Back, and that is now a classic! Who is listening to Norah Jones nowadays, though? It is hilarious to me how people get into an outrage when popular movies explore serious topics, screaming about how movies are supposed to be escapism or whatever. However, those same people are always screaming about popular music not having “substance” because it is not slow music about relationships or whatever. Make up you mind, and stop being bitter because what you listen to is not popular
 

Kanethia

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Today's music is for sure going to age horribly because people are creating music to collect money. Creating hits or music with longevity is not apart of today's music formula.

However, there are some gems here and there that will get played: Best Part, Boo'd Up, etc.
 

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