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Virgil Abloh/ Louis Vuitton Continue Making Culturally Inaccurate Mistakes!

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Louis Vuitton’s Latest Release Is a Slap in the Face to Jamaica and Africa


The luxury fashion house tried to appropriate Caribbean culture and instead disrespected Black history

Bonsu Thompson

3 days ago·5 min read

1*fNG5zxDexD-aL53j5HKBpA.jpeg

Design by Felton Brown


Any clothing item made of 49% polyester with a $1,340 price tag is a commerce crime. That’s the ask for Louis Vuitton’s newly released Jamaican Stripe Pullover LV Intarsia. Yet, sadly, marking up the price of inexpensive materials to match one month’s rent in many major cities isn’t the fashion brand’s largest transgression here.

The shirt’s design consists of three horizontal stripes: green on top, yellow in the middle, and red down bottom. This colorway, according to the item description, was inspired by Jamaica’s national flag. The problem is that the Jamaican flag is not green, yellow, and red; it’s green, yellow, and black. It’s not striped, either. If Louis Vuitton was so wedded to this specific palette and design, the homage’s rightful home would’ve been Ethiopia; if it weren’t for the East African country’s national emblem, the pricey pullover would be a replica of its flag.

Long story short? Louis Vuitton fµcked up by not doing its due diligence. Despite the flowery messaging, honoring the culture and people of Jamaica was apparently less of a priority than profiting from their aesthetic.

LV intended for the top to speak to the strong connection between the popular island and Ethiopia. That connection is the religion of Rastafari (or Rastafarianism). Although it originated in Jamaica nearly a century ago, the faith is represented by an older version of the Ethiopian flag, which features the same three stripes, but with an image of the Lion of Judah at its center. The Rastafarian God is Jah. The Jesus to Rastas’ Christianity is Ras Haile Selassie, the Ethiopian emperor who reigned from 1930 until his murder in 1974. In Ethiopia, Ras is a royal title — it translates to “head” or “prince.” Selassie is renowned as the most transformative leader in Ethiopian history. He abolished slavery in his country and authored its first constitution, ushering his monarchy into modernity. A Haile Selassie LV shirt would’ve wrought plenty fire emojis.

When Louis Vuitton first released the sweatshirt last month, the item description read: “With a striped design inspired by the Caribbean island’s national flag.” By February 2, the bio had been amended to “inspired by the Caribbean island’s cultural heritage.” Except the nearly $1,400 shirt was sold out and the crime of inaccurate appropriation already committed. It’s silly since Louis Vuitton simply could’ve labeled the shirt “Rasta Stripe Pullover.” But that would’ve placed colonization on the runway. Instead of sensual Beres Hammond ballads and rum punch-soaked beach parties, LV’s pretty story would’ve had to include poor knotty-headed Black people who embraced Marcus Garvey’s ideologies and the hope of escaping their land’s economic and political oppression for Africa (a collective sentiment Bob Marley documented on the powerful “Exodus”) Louie had no interest in honoring the richest part of Jamaican culture: its spirituality. The high-fashion brand just wanted to sell the island’s vibes. Pyer Moss it is not. Yet, even in Louie’s superficiality, they still got it wrong.

What the French fashion house needed was a person of color who had a finger on the pulse of both the American immigrant experience and pop culture. Oh, wait. That would be Virgil Abloh.

How does this happen? History would lead one to believe that there wasn’t anyone who worked on this product internally with ties to or knowledge of Jamaican and African history; no one who the brand claimed to salute had a seat at Louis Vuitton’s table. What the French fashion house needed was a person of color who had a finger on the pulse of both the American immigrant experience and pop culture. Oh, wait. That would be Virgil Abloh, the creative director for LV’s menswear. Not only is Abloh exalted within the intersections of fashion and hip-hop thanks to his affiliation with Kanye West, but he is also the son of Ghanaian parents. Green, yellow, and red also happen to be the colors of the Ghanaian flag.

This may have been a crime committed solely by Louie’s e-commerce division. Yet, anyone familiar with Abloh wouldn’t be surprised if he indeed knew about the “Jamaican” sweater. This is someone whose own staff — he’s the creator of the luxury streetwear line Off-White — has been criticized for its lack of diversity. He’s also no stranger to tone-deafness; despite all the chaos surrounding the release of the 2019 documentary Leaving Netherland, which for the umpteenth time alleged that Michael Jackson was a child xes abuser, Abloh saw it fitting to release a line honoring MJ in the same year. His superiors were not pleased.

Whether Kanye’s buddy was aware of the pullover and ignorant to its inaccuracy or was simply excluded from the item’s production, his position appears to be a token. That would make him, despite his lineage and deepened pigment, essentially a fashion house *****. The house *****’s job is not to correct wrong, but facilitate it—be a mascot for the wrongdoers, so that the weakest of the wronged witness and aspire.

We would assume that after the vile apparel produced over the past few years, fashion brands would at least make an effort to avoid pumping any more racism out of their factories. As offensive as Kendall Jenner’s attempt at using activism to sell Pepsi was, the ridiculousness ultimately neutered its efficacy. But consumer retail and fashion houses have been egregiously offensive. They’ve literally produced tangible propaganda for White supremacy.

At the top of 2018, H&M released an ad featuring a very Black boy wearing a hoodie that read “Coolest Monkey In The Jungle.” Not cool at all. Did H&M apologize? Of course. Did they stop selling the item? Only in the United States. Then there was the Gucci turtleneck that resembled blackface, and Burberry making a hoodie with a noose for drawstrings. Let me repeat that: Drawstrings designed as a noose.

Minorities can criticize European fashion houses that are desensitized to historical crimes against humanity, clueless marketing departments, or willing Black tokens all they desire. The power to stop inaccurate history lessons and cultural disregard still lives within the almighty dollar. Not only do we have to stop paying for disrespect, but we must also cease the funding of bad narratives. In the ’70s, America turned cannabis smokers into punchlines (see Cheech & Chong). In American pop culture, the Rasta exemplifies little strength and no regality. These spiritual lovers are perceived as laggards and linked more to Jamaica and ganja than the honorable Haile Selassie or Marcus Garvey. Snoop Lion did not help.

If you think this indictment is an overreaction, simply look at the rising popularity of the Caribbean dish “Rasta Pasta.” While admittedly delectable, its main attraction is a creamy sauce. It’s often served with any animal of choice, from shrimp to ox. The Rastafarian’s dietis globally known as “ital,” which stems from the word “vital” and is often vegetarian or pescatarian and void of any additives or byproducts. So how are white flour noodles drenched in processed cream, cheese, and animal shreds reflective of a person who chooses to eat from the earth? They feed us inaccurate lifestyle and merch and we just gobble it up. Jah know.

https://link.medium.com/G7Isq33MJdb




 

Potinsfille

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Just like the article says, stop paying your hard earned money to the industry/people that constantly disrespect you.
 

MoleOlie

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There are many other suppliers doing this color combo. And I never heard anyone kick up a stink.

Why now?

And you have a choice whether to buy or not.
 

Meliodas

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There are many other suppliers doing this color combo. And I never heard anyone kick up a stink.

Why now?

And you have a choice whether to buy or not.

they said it was inspired by the jamaican flag when it wasn't... it's the religious flag of rastafarians... extremely insulting and dismissive to a whole religion which was birthed to fight against white supremacy, being used by white people
 

Daria M

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There are many other suppliers doing this color combo. And I never heard anyone kick up a stink.

Why now?

And you have a choice whether to buy or not.

Naming it the Jamaican sweater with Ethiopian colors. Designed by a self-hating Ghanaian. Yeah, I don’t know the issue.
 

Chriza28

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There are at least a couple of dozen countries that have the red, white and blue combination for their flag.

And those three color combinations are very popular in clothing too. No one owns color themes.
 

MoleOlie

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Yes. And it was created by a black dude with Ghanaian roots.

Again, many websites carry similar items.

It's only because its a brand like Louis Vuitton that this is a big issue.

they said it was inspired by the jamaican flag when it wasn't... it's the religious flag of rastafarians... extremely insulting and dismissive to a whole religion which was birthed to fight against white supremacy, being used by white people
 

MoleOlie

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Saying it was inspired by the Jamaican flag was def sus.

However, Jamaicans do rep this combo more than any other country in my view.


Naming it the Jamaican sweater with Ethiopian colors. Designed by a self-hating Ghanaian. Yeah, I don’t know the issue.
 

Meliodas

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Yes. And it was created by a black dude with Ghanaian roots.

Again, many websites carry similar items.

It's only because its a brand like Louis Vuitton that this is a big issue.

who is a tap dancing **** and neither ethiopian nor rastafarian... africa is a continent, not a country. ghanaian culture is not ethiopian culture
 
Last edited:

Sanepsura

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They got confused. Ice gold and green are big colors in the Caribbean. This is what happens when "Jamaica" is the blanket word and main idea for "caribbean".

How bout get informed for real and stop pretending to be informed.
 

MoleOlie

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Since when you have to be Ethiopian or Rasta to wear or produce those colors?

Is there an written rule somewhere?


who is a tap dancing **** and neither ethiopian nor rastafarian... africa is a continent, not a country. ghanian culture is not ethiopian culture
 

LeoBarbie

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Unfortunate and distasteful. Sadly it won't stop black people from supporting these designers though.
 

Who?Me?

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what can we really expect from a dude who's brand is called 'off white', majority white folk on his staff and with a white woman..
 

KayYesSuri

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Why buy a super overpriced sweater when you can make/get one for $10. WHY.
 

Ravenous Raven

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I guess I get it

but honestly..who cares?

like let’s get fake bothered and then what?

this is stupid. No one is buying this awful sh!t anyways.
 

LatxLeather

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People wear a Rosary , a Catholic religious, symbol of prayer, as a piece of jewelry.

NO ONE CAN DARE SAY A THING ABOUT OR BE OFFENDED. NO ONE, ESP. CATHOLICS, HAVE A RIGHT TO BE OFFENDED AND BETTER DARE NOTSAY A WORD.
People at Halloween party or Mardi Gras dress up a nun looking like a heaux and a priest and no one can offended. The costume is so lame, juvenile first of all.

Ghana, Jamaica own these colors, this color block. Oh where is that rule, law, rule of law?

I have no horse in this race, but this is a stretch.
Many countries have the same few colors for their flags.

Sorry, lack of outrage here.

The colors are not a eye pleasing, matching color block first of all. This is not insulting any country by saying what colors work well matching. Cool, warm primary colors.

Next, you have to be rich, have crazy extra money just buy this.
$1,400 is half a month’s play for many people, most people.
 
Last edited:

zaworld

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giving that virgil is Ghanaian you would think he would do a better job at representing his country but he even screwed that up
 

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I think the one who designed it did it on purpose. Just dumb as hell.
Somebody knew.... imagine all the people this had to go through before and during production.

And, the sweater is ugly, on top of all that.

$1,400? None for me, thanks!
 

LeoBarbie

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Most of us don’t even have the money. It’s those damn celebs!

True, plus I'm not sure what's in your wallet. But many common folks are still buying these expensive things. Even who can use their coins on something else more substantial
 

IrisOsiris

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Louis Vuitton’s Latest Release Is a Slap in the Face to Jamaica and Africa


The luxury fashion house tried to appropriate Caribbean culture and instead disrespected Black history

Bonsu Thompson

3 days ago·5 min read

1*fNG5zxDexD-aL53j5HKBpA.jpeg

Design by Felton Brown


Any clothing item made of 49% polyester with a $1,340 price tag is a commerce crime. That’s the ask for Louis Vuitton’s newly released Jamaican Stripe Pullover LV Intarsia. Yet, sadly, marking up the price of inexpensive materials to match one month’s rent in many major cities isn’t the fashion brand’s largest transgression here.

The shirt’s design consists of three horizontal stripes: green on top, yellow in the middle, and red down bottom. This colorway, according to the item description, was inspired by Jamaica’s national flag. The problem is that the Jamaican flag is not green, yellow, and red; it’s green, yellow, and black. It’s not striped, either. If Louis Vuitton was so wedded to this specific palette and design, the homage’s rightful home would’ve been Ethiopia; if it weren’t for the East African country’s national emblem, the pricey pullover would be a replica of its flag.

Long story short? Louis Vuitton fµcked up by not doing its due diligence. Despite the flowery messaging, honoring the culture and people of Jamaica was apparently less of a priority than profiting from their aesthetic.

LV intended for the top to speak to the strong connection between the popular island and Ethiopia. That connection is the religion of Rastafari (or Rastafarianism). Although it originated in Jamaica nearly a century ago, the faith is represented by an older version of the Ethiopian flag, which features the same three stripes, but with an image of the Lion of Judah at its center. The Rastafarian God is Jah. The Jesus to Rastas’ Christianity is Ras Haile Selassie, the Ethiopian emperor who reigned from 1930 until his murder in 1974. In Ethiopia, Ras is a royal title — it translates to “head” or “prince.” Selassie is renowned as the most transformative leader in Ethiopian history. He abolished slavery in his country and authored its first constitution, ushering his monarchy into modernity. A Haile Selassie LV shirt would’ve wrought plenty fire emojis.

When Louis Vuitton first released the sweatshirt last month, the item description read: “With a striped design inspired by the Caribbean island’s national flag.” By February 2, the bio had been amended to “inspired by the Caribbean island’s cultural heritage.” Except the nearly $1,400 shirt was sold out and the crime of inaccurate appropriation already committed. It’s silly since Louis Vuitton simply could’ve labeled the shirt “Rasta Stripe Pullover.” But that would’ve placed colonization on the runway. Instead of sensual Beres Hammond ballads and rum punch-soaked beach parties, LV’s pretty story would’ve had to include poor knotty-headed Black people who embraced Marcus Garvey’s ideologies and the hope of escaping their land’s economic and political oppression for Africa (a collective sentiment Bob Marley documented on the powerful “Exodus”) Louie had no interest in honoring the richest part of Jamaican culture: its spirituality. The high-fashion brand just wanted to sell the island’s vibes. Pyer Moss it is not. Yet, even in Louie’s superficiality, they still got it wrong.

What the French fashion house needed was a person of color who had a finger on the pulse of both the American immigrant experience and pop culture. Oh, wait. That would be Virgil Abloh.

How does this happen? History would lead one to believe that there wasn’t anyone who worked on this product internally with ties to or knowledge of Jamaican and African history; no one who the brand claimed to salute had a seat at Louis Vuitton’s table. What the French fashion house needed was a person of color who had a finger on the pulse of both the American immigrant experience and pop culture. Oh, wait. That would be Virgil Abloh, the creative director for LV’s menswear. Not only is Abloh exalted within the intersections of fashion and hip-hop thanks to his affiliation with Kanye West, but he is also the son of Ghanaian parents. Green, yellow, and red also happen to be the colors of the Ghanaian flag.

This may have been a crime committed solely by Louie’s e-commerce division. Yet, anyone familiar with Abloh wouldn’t be surprised if he indeed knew about the “Jamaican” sweater. This is someone whose own staff — he’s the creator of the luxury streetwear line Off-White — has been criticized for its lack of diversity. He’s also no stranger to tone-deafness; despite all the chaos surrounding the release of the 2019 documentary Leaving Netherland, which for the umpteenth time alleged that Michael Jackson was a child xes abuser, Abloh saw it fitting to release a line honoring MJ in the same year. His superiors were not pleased.

Whether Kanye’s buddy was aware of the pullover and ignorant to its inaccuracy or was simply excluded from the item’s production, his position appears to be a token. That would make him, despite his lineage and deepened pigment, essentially a fashion house *****. The house *****’s job is not to correct wrong, but facilitate it—be a mascot for the wrongdoers, so that the weakest of the wronged witness and aspire.

We would assume that after the vile apparel produced over the past few years, fashion brands would at least make an effort to avoid pumping any more racism out of their factories. As offensive as Kendall Jenner’s attempt at using activism to sell Pepsi was, the ridiculousness ultimately neutered its efficacy. But consumer retail and fashion houses have been egregiously offensive. They’ve literally produced tangible propaganda for White supremacy.

At the top of 2018, H&M released an ad featuring a very Black boy wearing a hoodie that read “Coolest Monkey In The Jungle.” Not cool at all. Did H&M apologize? Of course. Did they stop selling the item? Only in the United States. Then there was the Gucci turtleneck that resembled blackface, and Burberry making a hoodie with a noose for drawstrings. Let me repeat that: Drawstrings designed as a noose.

Minorities can criticize European fashion houses that are desensitized to historical crimes against humanity, clueless marketing departments, or willing Black tokens all they desire. The power to stop inaccurate history lessons and cultural disregard still lives within the almighty dollar. Not only do we have to stop paying for disrespect, but we must also cease the funding of bad narratives. In the ’70s, America turned cannabis smokers into punchlines (see Cheech & Chong). In American pop culture, the Rasta exemplifies little strength and no regality. These spiritual lovers are perceived as laggards and linked more to Jamaica and ganja than the honorable Haile Selassie or Marcus Garvey. Snoop Lion did not help.

If you think this indictment is an overreaction, simply look at the rising popularity of the Caribbean dish “Rasta Pasta.” While admittedly delectable, its main attraction is a creamy sauce. It’s often served with any animal of choice, from shrimp to ox. The Rastafarian’s dietis globally known as “ital,” which stems from the word “vital” and is often vegetarian or pescatarian and void of any additives or byproducts. So how are white flour noodles drenched in processed cream, cheese, and animal shreds reflective of a person who chooses to eat from the earth? They feed us inaccurate lifestyle and merch and we just gobble it up. Jah know.

https://link.medium.com/G7Isq33MJdb



wow. and it sold out. hot damn.
 

Penny

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They always do stuff like this -- that's why I found the whole asian people mad about the Mahjong set by those white girls kinda laughable --- LV and Hermes have made overpriced Mahjong sets and nothing was said to them about it -- in fact, Asians lapped it up as a sign that they were being more respected and appreciated globally; but some white girls redesign a Mahjong set for white people and it's WW3...people pick and choose.
 

CRUZAN

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They got confused. Ice gold and green are big colors in the Caribbean. This is what happens when "Jamaica" is the blanket word and main idea for "caribbean".

How bout get informed for real and stop pretending to be informed.

OMG thank you!

eta-

And to those saying no one owns a colorway, that is not the point! It's the fact they marketed this design as a nod to the country Jamaica and it's culture (specifically the island's flag that is green, black and yellow). The article breaks it down pretty clear. Read!
 
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i'm starting to think black ppl are mad insecure like wtf lol. how are colors appropriation??

it's a fµck!ng jumper! it's like when ikea had a jerk item on it's menu and they ended up having to pull it. But why would you be offended by food? i'm sure they've and indian,mexican,chinese dishes before.
 

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Tone deaf?
Person Ghanaian did this design.
He should have just put up the ugly color blocked sweater and made a reference to the countries.
 

SinCndomPapi

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i'm starting to think black ppl are mad insecure like wtf lol. how are colors appropriation??

it's a fµck!ng jumper! it's like when ikea had a jerk item on it's menu and they ended up having to pull it. But why would you be offended by food? i'm sure they've and indian,mexican,chinese dishes before.

starting?

upload_2021-2-9_10-31-5.png
 

Daria M

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Saying it was inspired by the Jamaican flag was def sus.

However, Jamaicans do rep this combo more than any other country in my view.

We don’t rep those colors more than the Green, Gold and Black which is our flag. We definitely don’t rep those colors more than Ethiopia.

Those colors were brought in through Rastfarnism and it’s connection with Selassie and Ethiopia. It’s not accurate to call that sweater Jamaica.
 

chineyroyal

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I'm alarmed so many people are missing the point? nothing is wrong with LV creating this sweater, many countries have this color in their flag...jamaica is not one of them. dassit.
 

tierra588

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Is the original author of this article Jamaican, or African? Unless you want to be labeled a gatekeeper, or told to stop trying to gate keep a culture that isn't your own, then I would probably sit this one out and let them handle it.

LV don't care about them or their culture, they only want to make a profit from it because the colors are pretty and well known, and that's exactly what happened because it's now sold out. If they do decide to make a fuss about it, they'll just send Virgil out there to take the fall for it.
 

MoleOlie

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And that's the only thing wrong..the name.

That's it.

We don’t rep those colors more than the Green, Gold and Black which is our flag. We definitely don’t rep those colors more than Ethiopia.

Those colors were brought in through Rastfarnism and it’s connection with Selassie and Ethiopia. It’s not accurate to call that sweater Jamaica.
 

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I'm alarmed so many people are missing the point? nothing is wrong with LV creating this sweater, many countries have this color in their flag...jamaica is not one of them. dassit.

I think people have jumped in ready to make their pet points without actually reading the post....as usual.
 

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