WarmHeart
Because I said so!
I think South African music has global potential with a few tweaks. South Africans are the most talented in my opinion especially when it comes to dancing and producing beats. I love Gqom and some Kwaito and House music. I think if the music had English lyrics the world would fall in love.
But I also noticed South African artists (except for the rappers) are very comfortable with their music staying local and don't really care for international recognition.
But anyway here's my take on what it would require for Afro-pop to become universal and break into the American market.
I don't know that's all I can think of.
What are your thoughts LSA?
But I also noticed South African artists (except for the rappers) are very comfortable with their music staying local and don't really care for international recognition.
But anyway here's my take on what it would require for Afro-pop to become universal and break into the American market.
- It cannot be a caricature of American music.
- It would take a special type of Afro-Pop artist. This artist would have to be from America where they actually understand the pop culture well enough to represent both their culture and western culture.
- It would have to be watered down a bit. Almost like Shakira Waka Waka. But I hate that because it seems too gimmicky and in no way displays the talent here on the continent. Many people would disagree with this but there needs to be some sort of compromise in my opinion. African music can sometimes feel very heavy in the sense that it is too cultured which makes it unrelatable to most people.
- This Afro Pop artist would have to have a clear speaking English accent
- The artist would have to have a very attractive image - very visually appealing and afro-centric at the same time.
- The beats and lyrics would have to be very catchy and something you can sing along to.
I don't know that's all I can think of.
What are your thoughts LSA?
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